Scaling Up, Pt. 2

Attention all Pre-Order Customers:

Orders began shipping on April 7, just a few days after the first cases of film were released to our warehouses, however this was a very small amount.

This is not because we like to keep all of our film to ourselves, but because we are taking quality control very seriously.

We have a lot to learn about this new/old P30 film and in order to assure every customer receives perfect film, each roll is being hand-checked after it is spooled. So far, many rolls have been set aside due to some mark or stripe seen in the tail that sticks out of each finished roll.

Most of these were "false positives" - perfectly good rolls that nonetheless showed a sign that they might not be - but we had to be sure. After a thorough evaluation, we have made adjustments to our process to eliminate these issues.

Production has resumed and we are doing our best to drastically increase the volume of film available to warehouses.

We are entirely focused on shipping all existing pre-orders. The shop will remain closed until these orders are shipped and we are able to build up significant stock in our warehouses.

When we re-open the shop, it will be for orders that will ship immediately - not pre-orders.

Quick Updates...

In this short video, we show how we have fixed the scratches shown in the FERRANIA P30® ALPHA pre-production sample images.

Speaking of P30...

The response to our announcement on February 1st has been truly overwhelming and one of the main questions people have asked is, "When can I buy film?"

The answer is: later this month... We have launched a temporary "shop" page and soon you will see a countdown clock.

We will spend the next few days compiling all of the data we have collected from our Backers and new subscribers to our email newsletter. This data is necessary for the factory team to understand the production requirements, and as soon as we have a clear plan in place, we will open the shop for business!

Sunday Q&A

On Sunday, February 12, US Director Dave Bias appeared in a live-stream on The Art of Photography YouTube channel and answered questions from viewers, spoke about P30, color film, some plans for the future, and generally updated everyone on our status as of today.

More Updates Coming Very Soon!

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